Billy has spent most of his life wanting to be a photographer. Billy has spent most of his life being an art director and a creative director.      

He's devoted whatever spare time he could while working in advertising to developing his photography. He started out shooting portraits at lunch on a camera borrowed from a famous photographer. He's quit jobs to go on photography travels, only to run out of money and have to take up another gig. He's worked three days a week to earn a living for his family and shot like a man possessed for the rest of it.

In 2017, Billy finally stopped working in advertising, even part time, and became a full time photographer.

We meet him at his favourite place in the world, a light studio in Alexandria where he nerds over equipment for an upcoming job with two old-time friends and collaborators.

He apologizes for bringing us to this place, which has stacks and stacks of lights from floor to ceiling and not much else, before going on to explain why he wants his portrait shot here.

"I don't see this as a boring studio. To me, that there is morning in a countryside town," he says, pointing at a row of lights. "And that there is a woman sitting by a fireplace," he adds, showing us another.

Billy's been here for a couple of hours already, selecting his lights for the weekend. He's going to the Newtown music festival to shoot a bunch of portraits with his custom-designed portable studio.

This is for 'Dreams We Have,' a project he's been working on for the last two years, wherein he photographs strangers, and then asks them to write out their dream. Billy's collection has dreams of every kind, from the simple 'peace in the world' to the silly 'flying with my pet velociraptor in a fighter jet.'

There's something intimate and powerful about seeing a person's face next to their dream.

He wants to travel the world photographing people and documenting their dreams. It's a project he plans to work on for years and years to come.

Billy's got several personal projects on at the moment. He tells us all of them. He loves to talk about photography and we love the energy and excitement in his voice.

Billy lives by a phrase given to him by his old man, "Ready. Fire. Aim." Reminds us of how we've approached this project. Although, ours is probably, "Fire. Ready. Aim."

Mr Plummer tells us he wants to do more and more of his personal work and cut down on the commercial work. Unfortunately, he's quite in demand at the moment. Advertising isn't prepared to let him go just yet.

Leave him alone all you art directors and creative directors. Billy would rather starve than work with you. What's that, Billy? No? But we thought... what do you mean you're suing us?